Is your marketing team actually converting?
The Marketing Team Accountability Checklist — the exact criteria a Fractional CMO uses to assess whether a marketing team is managed toward revenue or just managed toward output.
Free · Instant Download · 12 Accountability Criteria
Enter your details below. The checklist arrives in your inbox immediately.
The 12 criteria a Fractional CMO checks before taking on a new client.
This checklist is the first thing we run through when we assess a CEO's marketing operation. It tells us — and now you — exactly where the gaps are between what your team is producing and what is actually converting.
- 01Does each team member have a defined conversion metric — not just a content output quota?
- 02Can you trace your last three clients back to a specific piece of content or a specific team action?
- 03Is there a documented handoff process between your marketing team and your sales function?
- 04Does your social media manager know what a conversion-optimized post looks like for your specific offer?
- 05Is your email list segmented by buyer stage — or is everyone receiving the same sequence?
- 06Does every piece of content that goes live pass an FTC and BBB compliance review before publishing?
- 07Is there a single senior person responsible for marketing team performance — or is that person you?
- 08Do you receive a documented results report every month that you could show to an investor?
- 09Does your video editor know what a conversion-optimized video looks like for your specific funnel?
- 10Is there a defined content-to-close pathway — from first piece of content to signed contract?
- 11Can your marketing team operate for two weeks without your direct input or approval?
- 12Do you know which marketing channel drove the most revenue in the last 90 days?
Most marketing teams are managed toward output.
Crown & Co. manages toward conversion.
There is a significant difference between a team that is busy and a team that is converting. This checklist is the first step to seeing which one you have — and what it would take to move from one to the other.
"Ethical and effective are not opposites. At Crown & Co., they are identical."
Download the checklist. Find out where the gaps are.
Already have the checklist and ready to go deeper?
Join The CMO Briefing — $700 →